chloe ong’s portfolio. ui/ux design // advertising // conceptualising // digital media // social media // graphic design // video editing
moshi
Chloe Ong Wen Chian is a creative based in Singapore. “moshi” is derived from Chloe’s Instagram username, which came from the game moshi monsters! Curious, hands-on, and always up for a good story — Chloe is a designer who enjoys turning ideas into visuals that speak. Her work explores storytelling through visual design, with a focus on empathy, culture, and connection. She thrives in collaborative environments, listens well, and believes learning never really stops. Outside of design, she shoots film and shares lifestyle content on Instagram as a tiny creator (@moshi_gurl).
Dear Death,
"Dear Death" began as my vision to craft an inviting space where people can explore death on their terms—through pre-planning activities or a light-hearted introduction to the topic. Using drawings and discussions, I transformed a taboo topic into a platform for dialogue, shared learning, and fresh perspectives on death and culture. As participants engaged with my activities, I spoke with them, gathering insights. These conversations now fuel personal letters I write to Death itself—personified as a confidant sharing the revelations and takeaways from those who dared to connect.
Project Giffy
This project was done for a module in Lasalle Ba(Hons) for the Designs and Futures module. Partnered with Dementia Singapore, we were split into groups and tasked to create solutions for problems that people with dementia will face. Our group took notice of the Go-To Points (GTPs) in Singapore and realised that it is very undernoticed and unused. Therefore, we came up with a Project Giffy, making use of their mascot, Giffy the Giraffe, and coming up with two phases, Phase 1 and Phase 2, to collaborate with the CARA app to release NFC pins that react to phones to open a Web App that will bring the GTPs to people with dementia instead. (Click here to view our slides for further explanation and understanding!)
Hilton
These projects were done for Hilton while I was working in KVUR as a Junior Art Director Intern.
This project consists of a Fan brochure design that was done for Hendrick’s Sunset Cinema at Sentosa’s Tanjong Beach. The fan serves as a personal invitation to become a Hilton Honors Diamond member, as well as standing a chance to win a stay at a Hilton Hotel / Resort. The video (was played at Hendrick’s Sunset Cinema) is a promotional video for Hilton “For the Stay”, which showcases different Hilton Hotels around the world. I worked on the storyboarding before it was sent to the editor. Click to watch it!
These are presentation boards that I did up, consisting of Hilton projects that were done in the past by KVUR.
ACUVUE
These projects were done for ACUVUE while I was working in KVUR as a Junior Art Director Intern.
This project consists of a series of Instagram posts to promote contact lenses for ACUVUE China, with a 30-day contact lens journey with ACUVUE. It follows a concept of duotone effects.
This project consists of a series of Instagram posts to promote contact lenses for ACUVUE China, with a 30-day contact lens journey with ACUVUE. It follows a concept of duotone effects.
These are presentation boards that I did up, consisting of Hilton projects that were done in the past by KVUR.
